Cali to NY
For over 7 years now my wife and I have thrown around the idea about moving to New York, even with our 3 years spent in New Orleans and our move back to LA, 2 kids and 2 dogs later, New York has always seemed inevitable, it always seemed to be the goal. The thought of insanity, the questions and the doubts from people around us only pushed our desire to get there. We've heard it all from business to family to cost of living. How's it going to be for business and our family? Being a small 100% self funded business and the need to make an impact in the apparel industry, New York was the only logical place for us and Santana Social Club and the risk was always going to be taken.
Los Angeles is and will always be an amazing city, the history and inspiration for Santana was born out of Boyle Heights, Los Angeles where my Grandfather grew up and Los Angeles has done some amazing things for SSC we will continue to produce a good amount of our product there. Plus having me in New York and my Partner in Los Angeles it will give us that continued power to push from the west coast to the east coast and that time has come to really finally go for it to take SSC to another level. To show the people that have continued to support us and show others that are just discovering us something that we truly believe in.
Santana Social Club will always be designed with great detail, made with the highest quality and created domestically from beginning to end, which will always be important. Today marks the first day of our drive cross country from the east bay where we were staying the last 8 weeks after our house in Long Beach sold in March, but sometimes you have to trust your gut with no questions, no doubts and no what if's. You've got to take chances and make your dreams happen because no one will do it for you.
Each day I will be updating our journal giving you a little behind the scenes of life on the road with my crazy family, myself and my partner and a more in depth background on how Santana Social club really functions and what we have envisioned for the future since starting in 2010.
Stay tuned and thank you for your support.